I’m a designer, builder, and entrepreneur — someone who believes that good ideas deserve thoughtful execution, whether they’re digital products or burritos wrapped in gold foil.
I’m a designer, builder, and entrepreneur — someone who believes that good ideas deserve thoughtful execution, whether they’re digital products or burritos wrapped in gold foil.
Selected Work
From early-stage startups to established platforms, these case studies reflect my approach to product design — grounded in strategy, shaped by story, and driven by real-world impact.
Senior Product Designer
Nextdoor · Fulltime
Aug 2024 – Present · San Francisco, CA
At Nextdoor, I designed monetization experiences that balanced business growth with community trust. My work spanned search ads, Thumbtack integrations, and generative AI tools within the Ads Manager. I led explorations that turned service-related neighbor posts into actionable search experiences, creating new revenue streams while maintaining user value. I also designed boosting flows and partnered with cross-functional teams to ensure measurable impact through increased ad adoption, CTR, and revenue growth.
Senior Product Designer
Chegg Inc. · Fulltime
Nov 2021 – Aug 2024 · Santa Clara, CA
At Chegg, I drove the design of next-generation academic tools by integrating AI and multi-turn chat into the student learning experience. I reimagined flagship features like Search and Post a Question, elevating them with conversational AI and streamlined UX. I also led the creation of an AI-powered writing assistant for grammar and clarity, balancing user trust with business needs. In addition, I uplifted Chegg’s design system and visual identity, ensuring consistency and clarity across the product ecosystem.
Co-Founder
Afghan Burrito · Self-employed
Jul 2020 – Present · Berkeley, CA
I co-founded Afghan Burrito, a fast-growing restaurant blending Afghan-inspired marinades and flavors with Mission-style Mexican cuisine. Known for our Golden Burrito wrapped in gold foil, we grew from a pandemic pop-up into a Berkeley staple generating $1M in 2024 revenue with 50% YoY growth. Beyond brand and menu development, I scaled operations to a 12-person team, investing in staff training and growth (including paying for English classes to improve customer service). Afghan Burrito now anchors the Cal Food Garden, and we’re expanding through bottled sauces, new concepts like Karak Bros, and a second location.
Product Designer
Boundless Immigration (acquired Bridge Immigration) · Fulltime
Jun 2019 – Nov 2021 · San Francisco, CA
As part of Boundless Immigration’s product team, I designed solutions that transformed the traditionally inefficient and reactive immigration process into a modern, digital-first experience. I shaped workflows for both applicants and attorneys, reducing friction and improving transparency in complex legal journeys. My work built upon my role at Bridge Immigration, where I was the founding designer and laid the foundation for the product that helped pave the way for acquisition.
Product Designer
Cardinal Hire · Full-time
Jan 2018 – Jun 2019 · San Francisco, CA
I was the founding designer at Cardinal Hire, an AI-driven recruitment startup. I designed the first mobile experience that allowed job seekers and recruiters to swipe on opportunities and talent, making hiring as intuitive as a dating app. I owned the full design process from concept to launch, crafting flows, prototypes, and visual identity while collaborating closely with engineering and business teams to validate with real users.
Product Designer
UC Berkeley – Center for Race & Gender · Intern
2015 – Dec 2017 · Berkeley, CA
At UC Berkeley, I designed and deployed the center’s first digital collaboration platform, enabling academics and policymakers to share research and data. This platform allowed for greater impact by translating academic findings into accessible, actionable insights for policy. It was my first opportunity to connect design with social impact, a thread that has carried through my career.
Explore My Latest Thinking
Read my latest blog posts on product design, branding, and entrepreneurship — from rethinking ad monetization at Nextdoor to scaling Afghan Burrito into a $1M+ brand. Each article reflects my approach to contrarian thinking, systems design, and making ideas real.